You CAN’T RECREATE
THE VOICE 
OF A GENERATION…

but you can let THEM 
speak for themselves

The untapped logo

Untapped is a market research firm focused 
on the youth audience.

Through co-creation and a collaborative approach, we develop powerful insights and understanding from the center of the cultural conversation - closing the gap between your audience and your brand while creating new opportunities for the young people we work with.

Our Services

quaLitative market research

We deliver direct insights from the gatekeepers of culture. 
Our Associates help to create accurate, Cultural Reports on current trends developing in your market.

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Quantitative market research

Using our peer recruited and verified network we can produce real time research and reporting on how your brand’s products and services connect with today’s culture.

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Content Creation

Our team creates insightful reports on current culture from gender in sports, youth interests and behaviors, to how young customers are connecting with modern brands.

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Case Studies

New York Times Advertising There’s more to sex and money than sex and money.

Untapped worked with T Brand Studios to identify drivers behind this pivotal generation’s new orientations.

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Understanding the new American dream(er)

Helping McDonald’s connect with a dynamic new young customer base - from where to connect with them, what to say, and how to say it.

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Keeping Nike on the pulse

Ongoing and continuous trends reporting - investigating topics that range from Appreciation vs. Appropriation to Where does Gender Belong in Sports

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News & Insights

an eye-level perspective of Today’s culture in your inbox

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