To expand their podcast audience, NPR and their agency turned to Untapped to better connect with their more diverse listeners — not only expanding NPR’s audiences, but how those listeners understood NPR’s programming.

Nike Kids worked with Untapped to speak with Gen Alpha girls to understand the experience of the first bra — who they turned to, who guided them through this experience, and how they navigated the social pressures.

To better connect with their new and younger customer — this New American Dreamer, McDonald’s engaged Untapped to create their muse and offer depth and guidance on how to position themselves to this audience, their language and terminology, social media behavior, and decoding their dining out experience.

Lash extensions are a lot. A lot of time. A lot of money. A lot of effort. Luum’s robot lash applicators are here to make lashes as easy as your nails.

Luum turned to Untapped get to know the “beauty girl” in your neighborhood. Who’s the one you go to for tips? Who does everyone else’s makeup/hair? Who knows the latest trend first? Who’s creating her own tutorials for TikTok?

How do we get the “Alpha Kid” audience to relate to an icon that was gone before they were born? We helped the Jordan Kids team get to know their future icons and decode how Jordan brand keeps them connected.

Kernel, Spectrum’s internal agency turned to us to develop an internal education program, curriculum, and learning modules to ensure their teams developed a better understanding of how to create marketing and communications for their diverse audiences.

The ad agency, VMLY&R, in partnership with WPP launched the Detroit Experience Studio, an educational resource designed to reflect the cultural makeup of the city in its creative industries.

Untapped was engaged to develop their program architecture, curriculum, and provide internal training and support.