quaLitative market research
We deliver direct insights from the gatekeepers of culture. Our Associates help to create accurate, Cultural Reports on current trends developing in your market.
Quantitative market research
Using our peer recruited and verified network we can produce real time research and reporting on how your brand’s products and services connect with today’s culture.
Trend reporting
Our team creates insightful reports on current culture from gender in sports, youth interests and behaviours, to how young customers are connecting with modern brands.
Trend Reporting / Newsletter
Panels / Programming
Quantatative & qualitative Studies
Ethnography Fieldwork & programme development
Case Studies
-
![]()
NPR: More Voices. All Ears.
Untapped worked with T Brand Studios to identify drivers behind this pivotal generation’s new orientations.
-
![]()
Nike Kids: Underwear vs Equipment
Nike Kids worked with Untapped to speak with Gen Alpha girls to understand how they navigated their first bras.
-
![]()
Understanding the new American dream(er)
Helping McDonald’s connect with a dynamic new young customer base - from where to connect with them, what to say, and how to say it.
-
![]()
LUUM: #EYELOVE
Untapped was engaged to understand the Latin female audience, their behaviours and attituds towards beauty and makeup.
-
![]()
Air Jordans
How do we get the “Alpha Kid” audience to relate to an icon that was gone before they were born?
-
![]()
Spectrum
Internal Education, ensuring a consistent DEI curriculum across the USA.
-
![]()
WPP: Detroit Experience STudio
Helping build an educational resource designed to reflct the cultural makeup of Detroit.
Lenses
A stockphotography marketplace for unique perspectives and licensed images from young and diverse photographers. 70% of each purchase goes directly to the creator.
