Nike Kids: Underwear VS Equipment
In our society, the idea of a girl’s first bra carries so much baggage – ideas about adulthood an deverything attached to it from the loss of innocence to the emerging feminine identity.
To develop a foundation for positioning and messaging the garment, Nike Kids, worked with Untapped to speak with Gen Alpha girls to understand how they navigated their first bras.
What we unearthed was a delicate balance betyween a very private process and a desire for social validation. Young women that wanted to know that their friends and peers were going through the same process without the pressure of having to talk about it.
Keeping Nike on the pulse
Ongoing and continuous trends reporting. Untapped delivered insights to Nike’s creatives with monthly updates on trends in sport.
Qualitative Research you can use
Our work included investigating topics that ranged from Appreciation vs. Appropriation to Where does Gender Belong in Sports?
Quantitative insights that drive product development
Our research helped Nike to discover new marketing angles, encouraged their designers to try new product lines and connect to the younger demographic.
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