NPR: More Voices. All Ears.
To expand their podcast audience, NPR and their agency, Grand Army turned to Untapped to understand how to best connect with Black and Brown podcast listeners.
Who was the Black and Brown NPR listener?
And what were the nuanced differences between Black and Brown NPR listeners an dWhite NPR audiences?
The result of our work was an effort to not only expend NPR’s audiences, but also their definition of NPR programming.
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