the newsletter
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Death to Stock
As a photographer/content creator that started shooting in 2017, I would often google ways to make money as a photographer and one of the top options was always creating and selling stock images for public/professional use.
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Happy Pride,We Hate You
I asked friend, trans woman and influencer Draya King a couple of questions about what Pride month means to her and to give me an update and reflect on her first Pride month in LA since COVID-19 and moving from Los Angeles.”
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Why Cop When You Could Collaborate?
As the gatekeepers of the culture, Gen Z has a natural talent for creating. Since the day we hopped on IG we’ve been curating our self image and aligning ourselves with brands who align with that image, and creating content for those brands naturally.
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Your Brand Innovation Is GenZ’s Bare Minimum
At the peak in the age of technology, we are constantly striving to go above and beyond our horizons. Just when you think there’s no longer room for improvement, major advances are made!
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Yes, We Want to Play Tennis Too
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Post Roe v Wade World Reflections
We explore Gen Z's views on abortion access, what they expect from brands, and why brands old 'no politics' policy is obsolete.
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The Digital Generation and The Outdoors
As a teenager, one of the most common phrases I would hear from adults was, “Your generation is glued to their phones, you guys need to get outside more” or something along those lines. Usually something we would brush off, but over the years I couldn't help but realize the change between going outside during my childhood and my adult years. It's not that people stopped going outside, they just started going outside with different intentions. Since most of us still lived with family before the age of 18, there wouldn’t always be a place to hang out indoors, so like most kids our age we would frequent parks, basketball courts, and whatever body of water was nearest.
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The Met Gala: Let Them Eat Cake
Fashion’s biggest night this year was an ode to the Met’s exhibit “In America: An Anthology of Fashion,” the follow-up to last year’s exhibit, “In America: A Lexicon of Fashion.” This year’s benefit marked the opening of the second installment in a two-part Met exhibition. Part one of the exhibition “established a modern vocabulary of fashion,” while part two was more retrospective, outlining the historical context that shaped today’s couture. Gilded Glamour is based on the period in America between the 1870s and 1890s known as the Gilded Age, aka The More Going On The Better, a period of rapid prosperity, industrialization and growth.
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What Gen Z Expects from Education
As technology continues to democratize education, and companies are rethinking their college degree requirements, we ask Gen Z; is a college education needed? How do young people look at the future and their various options for education and advancement?
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Influential vs Influencer
Trust is about power, impact, and effect –– and to a lesser extent, inspiration. Our associates spoke about influence as the ability to exert power over others, and that power could be a positive force or a manipulation. This foundational understanding is the reason they keep their cards close to their chest and ensure trust is before influence.
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#TikTokMadeMeBuyIt: Gen Z’s Mall of America
TikTokers, encouraged by a pandemic surge in at-home shopping, have built massive followings showing off a broad and strange array of products. The #TikTokMadeMeBuyIt hashtag has over 4.6 billion views. While many companies and brands have tried to capitalize on this social commerce on and off TikTok, TikTok succeeds where other social platforms have failed. TikTok’s version of social commerce is relaxed and personal, allowing it to claim space as Gen Z’s main shopping platform.
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Gen Z Green, Eco-Anxiety and Sustainability
Gen Z Green has become the new Millennial Pink— the newest wave of activism. Gen Z’s love of green is correlated with their desire for a sustainable future, and their priority for environmental justice. Although brands have attempted to co-opt this trend, if products don’t follow the accurate concept of sustainability, Gen Z will call them out. Gen Z is seeking transparency, and if you’re a brand focused on sustainability, consider the intelligence of your Gen Z audience who are weary of green-washing.
Eco-Anxiety
Does it make you anxious?
Knowing that Earth’s death is inevitable
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Shoulder of Giants: Profile of Alyasha Owerka-Moore
Our associate Darius Interviewed legendary designer Alyasha Owerka-Moore on the shifting fashion trends in relation to “nostalgia core” and how brands are adopting heritage silhouettes, as well as the future of consumerism, sustainability, and its impact on the black community.