the newsletter

Death to Stock
Volume 21 George Nguyen Volume 21 George Nguyen

Death to Stock

As a photographer/content creator that started shooting in 2017, I would often google ways to make money as a photographer and one of the top options was always creating and selling stock images for public/professional use.

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Happy Pride,We Hate You
Volume 21 George Nguyen Volume 21 George Nguyen

Happy Pride,We Hate You

I asked friend, trans woman and influencer Draya King a couple of questions about what Pride month means to her and to give me an update and reflect on her first Pride month in LA since COVID-19 and moving from Los Angeles.”

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Why Cop When You Could Collaborate?
Volume 21 George Nguyen Volume 21 George Nguyen

Why Cop When You Could Collaborate?

As the gatekeepers of the culture, Gen Z has a natural talent for creating. Since the day we hopped on IG we’ve been curating our self image and aligning ourselves with brands who align with that image, and creating content for those brands naturally.

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The Digital Generation and The Outdoors
Volume 20 George Nguyen Volume 20 George Nguyen

The Digital Generation and The Outdoors

As a teenager, one of the most common phrases I would hear from adults was, “Your generation is glued to their phones, you guys need to get outside more” or something along those lines. Usually something we would brush off, but over the years I couldn't help but realize the change between going outside during my childhood and my adult years. It's not that people stopped going outside, they just started going outside with different intentions. Since most of us still lived with family before the age of 18, there wouldn’t always be a place to hang out indoors, so like most kids our age we would frequent parks, basketball courts, and whatever body of water was nearest.

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The Met Gala: Let Them Eat Cake
Volume 20 George Nguyen Volume 20 George Nguyen

The Met Gala: Let Them Eat Cake

Fashion’s biggest night this year was an ode to the Met’s exhibit “In America: An Anthology of Fashion,” the follow-up to last year’s exhibit, “In America: A Lexicon of Fashion.” This year’s benefit marked the opening of the second installment in a two-part Met exhibition. Part one of the exhibition “established a modern vocabulary of fashion,” while part two was more retrospective, outlining the historical context that shaped today’s couture. Gilded Glamour is based on the period in America between the 1870s and 1890s known as the Gilded Age, aka The More Going On The Better, a period of rapid prosperity, industrialization and growth.

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What Gen Z Expects from Education
Volume 20 George Nguyen Volume 20 George Nguyen

What Gen Z Expects from Education

As technology continues to democratize education, and companies are rethinking their college degree requirements, we ask Gen Z; is a college education needed? How do young people look at the future and their various options for education and advancement?

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Influential vs Influencer
Volume 20 George Nguyen Volume 20 George Nguyen

Influential vs Influencer

Trust is about power, impact, and effect –– and to a lesser extent, inspiration. Our associates spoke about influence as the ability to exert power over others, and that power could be a positive force or a manipulation. This foundational understanding is the reason they keep their cards close to their chest and ensure trust is before influence.

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#TikTokMadeMeBuyIt: Gen Z’s Mall of America
Volume 19 George Nguyen Volume 19 George Nguyen

#TikTokMadeMeBuyIt: Gen Z’s Mall of America

TikTokers, encouraged by a pandemic surge in at-home shopping, have built massive followings showing off a broad and strange array of products. The #TikTokMadeMeBuyIt hashtag has over 4.6 billion views. While many companies and brands have tried to capitalize on this social commerce on and off TikTok, TikTok succeeds where other social platforms have failed. TikTok’s version of social commerce is relaxed and personal, allowing it to claim space as Gen Z’s main shopping platform.

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Gen Z Green, Eco-Anxiety and Sustainability
Volume 19 George Nguyen Volume 19 George Nguyen

Gen Z Green, Eco-Anxiety and Sustainability

Gen Z Green has become the new Millennial Pink— the newest wave of activism. Gen Z’s love of green is correlated with their desire for a sustainable future, and their priority for environmental justice. Although brands have attempted to co-opt this trend, if products don’t follow the accurate concept of sustainability, Gen Z will call them out. Gen Z is seeking transparency, and if you’re a brand focused on sustainability, consider the intelligence of your Gen Z audience who are weary of green-washing.

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Shoulder of Giants: Profile of Alyasha Owerka-Moore
Volume 19 George Nguyen Volume 19 George Nguyen

Shoulder of Giants: Profile of Alyasha Owerka-Moore

Our associate Darius Interviewed legendary designer Alyasha Owerka-Moore on the shifting fashion trends in relation to “nostalgia core” and how brands are adopting heritage silhouettes, as well as the future of consumerism, sustainability, and its impact on the black community.

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