Insights from the Inside
Hi Reader,
Welcome to the Untapped Newsletter, where Peer-Powered research taps influential Gen Z'ers to answer your most pressing culture questions. This volume explores their take on everything from TikTok, to eco-anxiety to #genderdead and more.
Our young Associates tap their peer networks for insights so you can stay authentically, sincerely and actionably connected to your consumers.
Sign up for more free weekly insights here.
Post Roe v Wade World Reflections
It’s infuriating being a woman in America, and the weight of this decision feels like its meant to crush all women but most importantly, Gen Z’s cis and non-binary women, as well as trans men. Reading the verdict in between flights was an experience I can only compare to when Michael Jackson died. Looking back it will be one of those things every American will remember exactly what was going in that moment.
The Digital Generation and The Outdoors
As a teenager, one of the most common phrases I would hear from adults was, “Your generation is glued to their phones, you guys need to get outside more” or something along those lines. Usually something we would brush off, but over the years I couldn't help but realize the change between going outside during my childhood and my adult years. It's not that people stopped going outside, they just started going outside with different intentions. Since most of us still lived with family before the age of 18, there wouldn’t always be a place to hang out indoors, so like most kids our age we would frequent parks, basketball courts, and whatever body of water was nearest.
The Met Gala: Let Them Eat Cake
Fashion’s biggest night this year was an ode to the Met’s exhibit “In America: An Anthology of Fashion,” the follow-up to last year’s exhibit, “In America: A Lexicon of Fashion.” This year’s benefit marked the opening of the second installment in a two-part Met exhibition. Part one of the exhibition “established a modern vocabulary of fashion,” while part two was more retrospective, outlining the historical context that shaped today’s couture. Gilded Glamour is based on the period in America between the 1870s and 1890s known as the Gilded Age, aka The More Going On The Better, a period of rapid prosperity, industrialization and growth.
Gen Z, Brands, and Roe vs Wade
We explore Gen Z's views on abortion access, what they expect from brands, and why brands old 'no politics' policy is obsolete.
What Gen Z Expects from Education
As technology continues to democratize education, and companies are rethinking their college degree requirements, we ask Gen Z; is a college education needed? How do young people look at the future and their various options for education and advancement?
Influential vs Influencer
Trust is about power, impact, and effect –– and to a lesser extent, inspiration. Our associates spoke about influence as the ability to exert power over others, and that power could be a positive force or a manipulation. This foundational understanding is the reason they keep their cards close to their chest and ensure trust is before influence.