Insights from the Inside
Hi Reader,
Welcome to the Untapped Newsletter, where Peer-Powered research taps influential Gen Z'ers to answer your most pressing culture questions. This volume explores their take on everything from TikTok, to eco-anxiety to #genderdead and more.
Our young Associates tap their peer networks for insights so you can stay authentically, sincerely and actionably connected to your consumers.
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Death to Stock
As a photographer/content creator that started shooting in 2017, I would often google ways to make money as a photographer and one of the top options was always creating and selling stock images for public/professional use.
Happy Pride, We Hate You
I asked friend, trans woman and influencer Draya King a couple of questions about what Pride month means to her and to give me an update and reflect on her first Pride month in LA since COVID-19 and moving from Los Angeles.”
Why Copy When You Could Collaborate?
As the gatekeepers of the culture, Gen Z has a natural talent for creating. Since the day we hopped on IG we’ve been curating our self image and aligning ourselves with brands who align with that image, and creating content for those brands naturally.
Your Brand Innovation Is Gen Z’s Bare Minimum
At the peak in the age of technology, we are constantly striving to go above and beyond our horizons. Just when you think there’s no longer room for improvement, major advances are made!
Yes, We Want To Play Tennis Too.
Black and brown kids have big interest, and big obstacles, in breaking into tennis.