Untapped is a community-based approach to youth market research that puts your finger on the pulse.
Our associates give brands unique access to their communities, unlocking new perspectives and understaning of the way they see the world.
Case Studies
New York Times Advertising There’s more to sex and money than sex and money.
Untapped worked with T Brand Studios to identify drivers behind this pivotal generation’s new orientations.
Understanding the new American dream(er)
Helping McDonald’s connect with a dynamic new young customer base - from where to connect with them, what to say, and how to say it.
Keeping Nike on the pulse
Ongoing and continuous trends reporting - investigating topics that range from Appreciation vs. Appropriation to Where does Gender Belong in Sports
an eye-level perspective of Today’s culture in your inbox
Join our mailing list
Sign up to receive a monthly dose of insights. No spam, no selling of data, just pure, undiluted information.
