Luum:
#eyelove
Lash extensions are a lot. A lot of time. A lot of money. A lot of effort. The goal? To do laashes the way we do nails.
Starting with the Latin female audience, Untapped was engaged to understand their behaviors and attitudes towards beauty and makeup. Associates in CA & NY conducted interviews with the “beauty girl” in their neighborhood.
Who’s the one you go to for tips? Who does everyone else’s makeup/hair? Who knows the latest tre4nd first? Who’s creating her own tutorials for TikTok?
Through our work, Untapped helped Luum identify influencers, occasions, and determine price and promotional concepts.
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