the newsletter
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The Changing Face of Gaming: BIPOC in the Metaverse
Exploring diversity in video games and how the majority of gamers will be BIPOC within ten years. As the classic image of the 'white gamer' is changing to reflect the true makeup of gamers, how do BIPOCA gamers want to be represented and how can video games better reflect their populace?
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Take Your Vitamins: How Gen Z Moves the Supplements Market
What is Gen Zs behavior around supplements and vitamins? How do they take them, what do they take, why do they take them (or why don't they take them), and what can health brands do to better market to Gen Z?
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Renaissance 2.0; The Resurgence of Creation
Gen Z continues to break barriers and create new lanes for others to follow in making a future as creatives. We explore how many of our associates are creatives, and are choosing to make their careers in artistic fields. and the ability of Gen Z to turn the concept of starving artist on its head.
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Redefining Luxury: How Can Luxury Brands Survive Gen Z?
How brands can reinvent and innovate to meet Gen Z's new definition of luxury. What makes a product feel luxury to Gen Z, and how to reach the most empathic generation yet without turning them off from arrogant or tone-deaf brand assumptions about what luxury is.
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Gen Z's Opioid Crisis, and How Some Gen Zers Are Taking Their Power Back
As social media continues as the eminent opioid crisis for Gen Z, with dopamine dependency a key feature of social media use, our associates explore how Gen Z is rejecting the addiction to social media – and why they believe social media isn't sustainable in its current form.