After two years of lockdown sweatpants and mangled self haircuts, beauty standards have updated. As Gen Z grapples with the severity of the pandemic and questions what's important, brands need to speak to their deeper needs and reach them in playful ways that commiserate on how beauty is only skin deep.

As Gen Z is the leading generation for fast food consumption, convenience is a top priority, but rewards can help ensure loyalty - and not your grandmother's rewards. The future of rewards are those that keep money in Gen Z's pocket and benefit social causes.

The pandemic, the growth of outdoor activities and trends among Gen Z, and shift towards Urban Outdoorsmen and how all of this impacts the retail/fashion demands of outdoor/active brands.

About Gen Z's communication style over text. What feels authentic to them, what are the punctuation they use or don't use (like they don't use periods (.), and how brands can better draft marketing copy to communicate to Gen Z.